Start with a style you can point to
Bring a few videos that show the pace, captions, and finish you want. We turn those references into editing rules: how to handle pauses, what to cut, when to use graphics, and what the captions should look like.
Those rules become part of your workflow. Your footage, brand files, script, and notes stay organized so you or your editor can pick up the work later.
What the workflow handles
- Transcript and rough cut. Find useful takes, remove agreed dead space, and keep the meaning intact.
- Captions and layout. Apply the style, safe areas, and emphasis rules you approve.
- Graphics and supporting footage. Add visuals that explain the point, using licensed or owned assets.
- Versions. Prepare different hooks, endings, or formats from an approved edit.
- Quality review. Check speech cuts, caption timing, audio, and the full export before publishing.
See the approach in Reel Machine
Jake has released Reel Machine, an agent skill that turns raw talking-head footage into a vertical video in a chosen style. It gives you a concrete starting point for understanding this workflow.
Explore the public Reel Machine repository, or visit AI Growth Lab for the community and available walkthroughs. Your setup will depend on your tools, source footage, and editing requirements.
What stays with a person
An automatic cut can change the meaning of a sentence. Captions can miss a name. Generated visuals can look convincing and still be wrong. The workflow gives you a draft and a review process; final editorial judgment stays with you.
We test it on a real piece of your content, count correction time, and compare the accepted export with your reference. That is how we decide whether it is ready for more volume.
A good fit when
You have footage to work with, a clear style, and someone available to review exports. This is especially useful for recurring teaching videos, talking-head reels, and ad variations with repeatable structure.
Software, rendering, and generation costs vary by workflow. We agree on supported formats, delivery scope, and handoff before implementation.